Want to join other advertisers and publishers taking action to show more care for people’s data?
Here are six practical tools for busy teams in advertising or publishing that want to start the journey towards responsible advertising. The tools can be adjusted based on the sector, or type of organisation, in which they are being used.
Companies are at different stages in their journey towards responsible advertising. If implementing full-stack changes such as those illustrated in the four Moments feels far-out, you can begin with developing your strategy and business case. The following tools will help you:
- Set a strategy.
- Form a cross-functional team.
- Identify and prioritise opportunities.
- Demonstrate their impact to the wider business.
Tools
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