Toolkit to get started

Want to join other advertisers and publishers taking action to show more care for people’s data?

Here are six practical tools for busy teams in advertising or publishing that want to start the journey towards responsible advertising. The tools can be adjusted based on the sector, or type of organisation, in which they are being used.

Companies are at different stages in their journey towards responsible advertising. If implementing full-stack changes such as those illustrated in the four Moments feels far-out, you can begin with developing your strategy and business case. The following tools will help you:

Set a strategy.
Form a cross-functional team.
Identify and prioritise opportunities.
Demonstrate their impact to the wider business.

Tools

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How do I clarify the key issues for my company? And what is the desired outcome?

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How do I get started and set this up as a project?

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How do I better identify my end users to design a good experience for them?

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How do I make sure I’m taking all implications into consideration and keep everyone aligned?

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How do I turn Moments into testable experiences?

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How do I test the new experience at scale and gather feedback?

Toolkit to get started

Want to join other advertisers and publishers taking action to show more care for people’s data?

Tools

If you have any feedback, you'd like to know more about these tools or develop new ones - get in touch at [email protected]