A reminder of advertising data settings that have been applied by a user. In this moment the reminder is included in the footer of a site, with an option to change.
Implications of this moment Experience layer
A reminder of advertising data settings that have been applied by a user. In this example, the reminder is included in the footer of a site, with an option to change.
Considerations
Technology and data layer
The publisher’s website needs to retrieve a user’s preferences from the publisher data store and then provide the appropriate information on the page presented to the user.
If the user decides to change their setting or to explore more information then they should be taken to the appropriate moment.
Considerations
Policy layer
This moment needs to comply with legislative requirements for transparency and meaningful control over data sharing and advertising transparency.
Considerations
Organisation layer
The introduction of this moment relies on organisational alignment on the prioritisation of transparency and user empowerment. It requires a higher degree of organisational awareness around ethics, user-centricity, transparency, and collaboration.
